Founded by industry veterans Pullela Gopalakrishna Bachi and Dasari Raju Ramesh, who together bring decades of footwear manufacturing expertise,State of Joy has sold over 5 lakh pairs of footwear and generated Rs 93 crore in cumulative brand revenue from inception through August 2026.
The company has also raised Rs 45 crore in external funding from the founders of Indian apparel brand Go Colors, in addition to the founders’ own investments, supporting its next phase of business and retail expansion.
State of Joy has launched Anatom, its next generation of comfortable footwear designed for everyday performance and all-day living, including Anatom School Shoes for children for the first time.
“The launch of Anatom reflects our commitment to thoughtful design, innovation and craftsmanship. With our manufacturing facility at Thutipet, Ambur, Tamil Nadu, we continue to build on our footwear manufacturing expertise to develop products that combine comfort, quality and value. The introduction of Anatom School Shoes marks an important milestone as we extend this philosophy to children, with footwear designed to support their everyday routines,” said Pullela Gopalakrishna Bachi, Founder, State of Joy.
“Our expansion into school footwear is an important milestone as we look to reach more consumers through products that address their everyday needs. As we continue to grow our retail footprint and product offerings, our focus remains on building a strong Indian footwear brand with a clear emphasis on innovation and consumer experience,” added Dasari Raju Ramesh, Co-Founder, State of Joy.
The brand has a portfolio of over 350 stock-keeping units (SKUs) and reaches consumers through more than 4,000 retail touchpoints nationwide. In addition to its distribution network, State of Joy is present across over 300 large-format store locations, including leading retail formats such as Centro, INC.5, Regal and Reliance Retail.
State of Joy is embarking on its Exclusive Brand Outlet (EBO) expansion journey, with a focus on creating immersive retail experiences that bring consumers closer to the brand. The proposed outlets will enable customers to discover the brand, explore its products and experience its design philosophy firsthand.
The brand’s expansion strategy is driven by a growing network of distributors, retail partners, large-format stores and strategic collaborators across the country. Its presence spans key markets, including Mumbai, Ahmedabad, New Delhi, Kolkata, Hyderabad, Chennai, Kochi and Bengaluru, while its distribution strategy covers Tier 1 and Tier 2 cities, with plans to expand into Tier 3 markets.