Speaking at the inauguration of the redesigned Rolls-Royce showroom in Chennai, on October 15, 2026, Julian Jenkins, Director of Sales and Brands, said, “The strong momentum in the Rolls-Royce market is driven by the young generation of buyers and entrepreneurs and the average age of Rolls-Royce drivers in India has fallen to the early 40s, showcasing a drop of 13 years compared to 2010.”
The new generation of entrepreneurs are now moving from the luxury segment to the ultra-luxury segment and giving importance to bespoke cars.
The company has also recorded double-digit growth in India for the fourth consecutive year.
Rolls-Royce sold around 20 cars last year and expects the growth to continue. It sees opportunity from both new customers and its loyal customer base.
On the India-UK Free Trade Agreement (FTA), Jenkins welcome the opportunity that it can create for both countries.
The impact on vehicle prices is yet to be confirmed and the discussions related to the FTA are going on with the relevant authorities, he said.
Rolls-Royce cars start at around Rs 7 crore, with prices rising depending on the model and customisation and customers can choose their colour from a wide palette consisting of 44,000 colours.
In terms of electric mobility, the all-electric Spectre was the company’s second-best-selling model in both 2024 and 2025.
Vasanthi Bhupathi, Dealer Principal, Rolls-Royce Motor Cars Chennai (KUN Exclusive), said, “Globally, clients are also commissioning increasingly ambitious expressions of Bespoke, reflected in the continued expansion of Rolls-Royce’s Bespoke capabilities at the Home of Rolls-Royce at Goodwood.”
Rolls-Royce has invested more than £300 million to expand its Goodwood facility in the UK to focus on growing demand for bespoke vehicles.