Introduced in April 2024 as Ather’s first family scooter, the Rizta has played a key role in expanding Ather’s reach across newer markets and customer segments, becoming the company’s largest volume driver, the company said.
The Rizta crossed the 2 lakh sales milestone in December 2025 and added the next 1 lakh units in just five months, underlining growing demand for family electric scooters and Ather’s rapid expansion across newer markets, it said.
Over the past two years, the Rizta has played a significant role in expanding Ather’s presence beyond Southern India.
In markets such as Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, and Odisha, Ather’s market share grew 4X, rising from 4.1 per cent in Q1 FY25 to 17.3 per cent in Q4 FY26, according to Vahan and Telangana Vehicle Online Sales data, the company said.
Northern states including Punjab, Rajasthan and Uttar Pradesh also saw market share grow over 3X during the same period. Today, the Rizta accounts for the majority of Ather’s sales volumes across both these regions, it added.
Nearly 70 per cent of Rizta customers are families with children, the company said.
“The Rizta has helped us gain a leadership position in FY 26 in Southern India. Additionally, the Rizta has played a crucial role in expanding our market share in ‘middle India’ by 4X since its launch in Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, and Odisha. In FY ’26 the Rizta constituted about 76 per cent of our portfolio and continues to lead our growth,” Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said in a statement.
