Bodhi Tree Systems to invest $180 mln in A2B

Bodhi Tree Systems, the strategic investment firm founded by James Murdoch and Uday Shankar, on Thursday announced a USD 180 million investment in Chennai-based leading food, sweets and savouries brand Adyar Ananda Bhavan (A2B).

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The investment will help scale A2B nationally and across the globe. However, how much stake  Bodhi Tree will take was not disclosed.

A2B has a strong foothold in Tamil Nadu and Karnataka and a growing presence across India, with 160 outlets domestically, over 30 internationally, and more than 15,000 employees.

The investment further reinforces Bodhi Tree’s strategy of building and operating category-leading businesses that combine strong consumer brands, disruptive technology and the ability to serve indian consumers at scale.

“A2B has earned the trust of millions of families through its consistent and reliable quality,” said James Murdoch and Uday Shankar, co-founders of Bodhi Tree Systems said in a statement.

“We are grateful to the co-founders, K.T. Srinivasa Raja and K.T. Venkatesan, for this opportunity to partner with them to build a differentiated, professionally managed Indian food company, one that sets new standards for the sector. While A2B is a formidable brand in India, we are equally impressed by the scale and reach of its operations in Singapore, the United States, Australia, Malaysia, and the UK. We look forward to working with the team to take its authentic cuisine to a far broader global audience,” they added.

Uday Shankar will serve as Chairperson of A2B’s new Board of Directors.

“What began as a sweet shop started by my brother and me 50 years ago is now part of daily life for millions of families, and we are proud of every one of our people who made that possible,” said K.T. Srinivasa Raja, Co-Founder, A2B.

We are excited to begin this next chapter with Bodhi Tree. The plan we have built together will make A2B a company fit for the public markets, so that our customers, employees and investors can share in its future,” he added.

 

 

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