The land was formerly owned by the late Mr. T. V. Sundaram Iyengar, the visionary founder of the TVS Family Group of Companies, and is believed to be TVS’ first landholding, giving it exceptional historical and cultural significance.
The overall land parcel worth Rs. 300 crore, spans 5 acres, of which 1.63 acres is earmarked for residential development and 2 acres for commercial use, with the balance allocated for infrastructure and common amenities.
The project comprises 55 plots in total, including 50 residential plots and 5 commercial plots, catering to both end-users and long-term investors. Residential plots are priced from Rs. 15,990 per sq. ft. onwards, translating to ₹69.64 lakh onwards per cent, while commercial plots are offered from Rs 25,990 per sq. ft. onwards, with pricing starting at Rs 1.13 crore onwards per cent, the company said.
The project’s strategic location near the Periyar Bus Stand offers easy access to leading educational institutions, premier colleges, and key healthcare facilities, it said.
The acquisition represents the transition of one of Madurai’s most distinguished legacy properties into a thoughtfully planned modern residential and commercial plotted community, while retaining its deep-rooted association with the city’s industrial and economic evolution.
As part of the acquisition, G Square Group has announced the name of the project as G Square Temple View Square (TVS).
“This acquisition holds deep personal and proessional significance for me. My very first commercial land deal was with the TVS Company in 2011, and to now be entrusted with a property of such historical importance, one that was part of T. V. Sundaram Iyengar’s original landholdings in Madurai, is both humbling and a testament to the trust and enduring relationship we’ve built over the years. It reflects TVS Group’s confidence in G Square’s ability to handle legacy assets with responsibility and vision,” Bala Ramajayam, Founder and Managing Director of G Square Group, said.
“G Square Temple View Square represents our commitment to making home ownership accessible and meaningful for Madurai’s growing middle class. Plotted development is often the first gateway for families to invest in their dream home, offering flexibility and long-term value. This project is especially significant because it transitions a century-old legacy landholding into a modern residential and commercial plotted community while preserving its deep cultural context and connection to Madurai’s industrial heritage. Our focus has been to honour this history while creating lasting value for homebuyers and the city alike,” he said.
