Europe will become the fourth major region for the company after Asia, Latin America, and the Middle East & Africa.
“This marks a bold new phase in the company’s global ambition, aligned with its vision of delivering ‘mobility without boundaries,’” said Pawan Munjal, Executive Chairman of Hero MotoCorp, in the company’s latest annual report.
In FY 2024–25, the company recorded a 43% year-on-year growth in international markets, with strong performance across South Asia and Latin America. “Our entry into Europe and the UK later this year marks the next phase in our global ambition — backed by engineering excellence and innovation,” he added.
In Europe, HMCL is preparing for a calibrated entry, aligning product strategy with rising demand for both internal combustion engine (ICE) and electric vehicle (EV) models.
The company aims to build on the strong momentum of FY25 through a sharp focus on market diversification, innovation, and customer-first execution. HMCL is strategically positioned to enter high-potential markets like Brazil and deepen its footprint across Africa through region-specific products and strong local partnerships.
In Sri Lanka, HMCL is working to re-establish itself as a trusted and preferred brand, leveraging its strong legacy with tailored products to meet local needs. The company commenced dispatches to Sri Lanka in March 2025, offering a refreshed product lineup in scooters and entry-level motorcycles, targeting rapid volume growth.
Key international milestones in FY25 included Hero’s official market entry into the Philippines with a new plant in Laguna and the start of local assembly. In Nepal, the company re-entered the market in April 2025 and swiftly reclaimed a double-digit market share. Colombia saw 66% YoY growth, driven by new launches like the Hunk 160R 4V and Xpulse 200 4V. In Bangladesh, dispatches rose 44%, bolstered by the expansion of the Hero 2.0 showroom format amid political turmoil. Bangladesh remains the company’s largest contributor, accounting for 27% of total dispatches. Mexico saw a realignment toward premium offerings, while Nigeria witnessed continued retail expansion through local partnerships.
Hero MotoCorp continues to focus on its top 10 export markets — including Bangladesh, Colombia, Türkiye, Mexico, Nepal, Guatemala, Nigeria, the Democratic Republic of Congo (DRC), and the Philippines — with strategic product launches and localised distribution strategies. HMCL saw an impressive 51.8% increase in dispatches to Latin American countries in FY25, driven by strong performances in Colombia, Mexico, Guatemala, Argentina, and Peru.
The company now has a presence in 48 countries, supported by over 11,000 retail touchpoints and two international assembly facilities in Colombia and Bangladesh. Premium motorcycles comprised 38% of total exports in FY25, while the share of international revenue stood at 5.7% of overall turnover. The company launched four new models globally during the fiscal, driving premiumisation and portfolio expansion.
“I believe that FY 2025–26 will be a year of acceleration. We will continue to expand our footprint in electric mobility, sharpen our premium play, unlock new value in the core segment, and push deeper into international territories. We will continue to grow as a workplace that is built on values and committed to excellence,” said Vikram S. Kasbekar, Executive Director and Acting Chief Executive Officer, in the report.