Under this collaboration, Magenta will deploy and manage a dedicated fleet of over 250 electric vehicles for MOVER, initially focusing on key metropolitan regions including Delhi NCR, Hyderabad, Bengaluru, and Chennai—marking a shift toward cleaner, smarter urban logistics.
MOVER, with its tech-enabled, asset-light model, gains a decisive advantage through this integration, particularly in cities like Delhi NCR, where commercial ICE and CNG vehicles face regulatory restrictions.
“With MOVER, we’re proving that sustainability and scale can go hand in hand. As India’s delivery demands evolve, we’re here to ensure businesses can grow responsibly, efficiently, and ahead of the curve,” said Maxson Lewis, Managing Director and CEO of Magenta Mobility.
The deployment of over 250 EVs enables expanded delivery windows, better fulfilment rates, and reduced operational costs, while supporting environmental goals. With lower maintenance needs and zero tailpipe emissions, the fleet helps make logistics both economically and environmentally sustainable, according to a statement.
Praveen Yadav, Founder and CEO of MOVER, said that joining hands with Magenta Mobility would help them strengthen their green delivery network while also boosting performance and reach. He added that the partnership was a timely step toward smarter, cleaner logistics for a fast-evolving India.
Both Magenta Mobility and MOVER plan to grow this partnership to cover all major cities across India and eventually expand into Tier 2 cities within the next 24 months.
