In her latest LinkedIn post, the Minister outlined measures to simplify business processes, reduce compliance burdens, improve quality of life and improve the efficiency and transparency of government services.
Since May 2026, 24 Ease of Doing Business reforms across 11 departments have been taken up to address procedural bottlenecks and reduce the compliance burden on businesses, she said.
We are working towards processing pre-establishment & pre-operation services through the Single Window Portal within 21 days. SIPCOT land allotment orders are now subject to a 21-day timeline after the application window closes, with greater transparency in the allotment process, Keerthana noted.
“We are reducing the need for repetitive documentation. Self-attested documents are accepted wherever applicable & information already available with government authorities need not be submitted again wherever electronic retrieval is feasible,” she said.
For MSMEs, the focus is on enabling entrepreneurs to get started without being held back by avoidable procedural requirements. Eligible businesses can commence operations through an Acknowledgement Certificate & obtain specified statutory approvals within the prescribed three-year period, the Minister said.
We have also extended trade licence validity from 3 years to 10 years, reducing the frequency of renewals for businesses. We have also enabled shops and establishments to operate 24×7, giving businesses greater operational flexibility while enabling better quality of life by expanding citizens’ access to services beyond conventional working hours, she said.
Across departments, similar efforts are underway to simplify planning permissions, coordinate inspections, digitise processes and make approvals more predictable, Keerthana said.
For an entrepreneur, every unnecessary visit to an office, repeated submissions or avoidable delay is time that could otherwise be spent building the business. We recognise this reality.
A business-friendly Tamil Nadu is one where ambition is supported by an enabling administration, and where growth creates opportunities across the state, she said.
Keerthana also admitted that the Government Order is a promise on paper.
“Some of these still need portal changes to reach every applicant, and our job is to close that gap quickly. The government firmly believes that the Industrial policy is employment policy. Every day we remove from a process brings someone closer to their first appointment letter,” she said.
