The company also featured among the Top 50 most valuable brands in India across sectors in the report.
Brand Finance India report, unveiled under the theme “Powering India’s Global Ascent,” recognises the country’s most influential and valuable brands, with the combined value of the Top 100 crossing USD 236.5 billion this year.
MRF was ranked the third strongest tyre brand globally, with a Brand Strength Index (BSI) score of 87.7 out of 100.
“This recognition belongs to every Indian who has trusted MRF. To be named as India’s Most Valuable and Strongest Tyre Brand, amongst India’s Top 50 brands across all sectors, and among the world’s Top 3 strongest tyre brands, is both an honour and a responsibility,” M. Mammen, Chairman and Managing Director, MRF Ltd, said in a statement.
“It reaffirms our commitment to safety, innovation and the everyday journeys of millions of families and businesses across the country,” he added.
According to the report, the rankings are based on brand valuation and brand strength, assessing factors such as consumer perception, reputation, familiarity, marketing investment and business performance.
MRF is India’s largest tyre manufacturer, founded in 1946, with ten manufacturing facilities and exports to more than 90 countries. The company manufactures tyres across vehicle categories, including two-wheelers, passenger vehicles, commercial vehicles and aircraft, and is a leading original equipment manufacturer (OEM) tyre supplier with a focus on electric vehicle tyres.