In its shareholder letter released late Tuesday, the company said its viewing hours per member in India grew in the low-to-mid single digits during the quarter.
Combined with its first transaction-based loyalty bundle with Flipkart, Netflix recorded its largest-ever quarter of paid net additions in India, Netflix said.
Overall, the company also acknowledged investor concern about our view hours’ growth.
“Member response to our 2026 price increases is consistent with prior price changes and our expectations, an indicator that our engagement – which encompasses quantity, quality and variety of viewing – remains healthy and that we continue to deliver strong value to members. But we do seek to accelerate growth in view hours as well, and we’re confident we’ll do that by relentlessly focusing and executing against the aforementioned strategy,” it said.
That confidence comes from seeing strong results when we execute well on our core strategy – our business in India in Q3 is an example, Netflix said.
“We delivered a great slate led by Lock Upp, our first daily reality series, which drove the most viewing of any title on Netflix in India ever, the new scripted series Musafir 4 Café (9 million) and the hit series Operation Safed Sagar (11 million),” it said.
In the company’s post third quarter (Calendar year 2026) earnings call, Gregory K. Peters Co-CEO, President & Director said the company specifically highlighted India, which had a strong slate with a couple of titles really, really performing.
And as a result, view hours in Q3 in India grew 24 per cent on an absolute basis. They were also up on a per member basis, all of which drives membership, it drove membership and nearly 20 per cent year-over-year revenue growth, he said.
And when we’re talking about like success in APAC, India is a great example, but that success is also happening in Korea and Japan, Theodore A. Sarandos Co-CEO, President & Director, Netflix noted.