Designing and manufacturing robots, automation systems and software under one roof, Addverb shows how Indian technology can resolve complex problems both at domestic and global levels. At Addverb’s Bot-Valley facility, Greater Noida, machines and people work side by side. “Policy provides the framework, infrastructure gives the backbone, but unless people trust automation, adoption will remain uneven,” said Prateek Jain, Co-founder and COO.
Indian Use Case, Global Solution
India is known for software, but hardware remains a bottleneck. Sensors, actuators and chips are difficult to source domestically. Addverb addresses this through vertical integration by producing steel structures, electronics and control systems in-house. This reduces dependency on external suppliers and ensures consistency when scaling globally. Designing in India also means solving unique challenges: uneven floors, frequent power cuts and limited warehouse space. Robots engineered to handle these constraints turn out more resilient and adaptable, making them competitive abroad.
Automation is a two-sided challenge. CFOs demand measurable return on investment, while operators must adapt to new systems. Addverb addresses both – showing financial gains while training teams to work comfortably with machines. Regional patterns also shape adoption. North India brings scale in warehousing and logistics, while South India leads in advanced manufacturing. Together, these contrasting strengths give Addverb the base to grow.
Today’s need and tomorrow’s possibility
With a product range covering mobile robots, Automated Storage and Retrieval Systems (ASRS), cobots and humanoid research, Addverb balances today’s needs with tomorrow’s possibilities. Current investment focuses on scalable solutions such as mobile robots, while research prepares for a future of human–robot collaboration. Sustainability is integral to this design. “We prefer to realign projects if they don’t meet our standards for efficiency, material use, or eco-friendly packaging,” said Jain.
Challenges that are opportunities
The biggest hurdle, Jain argued, remains delays and duties on imported components, which add weeks to lead times. Globally, Addverb has achieved strong traction, particularly in the US, where clients value innovation and rapid execution. Expansion abroad has not diluted its focus on India. Most innovation and manufacturing still originate domestically and the company’s flagship Bot-Verse facility in Greater Noida produces up to 100,000 robots annually making it the largest such site in the world.
After visiting hundreds of warehouses, one inefficiency stands out to Jain: unused vertical space. ASRS directly address this, creating capacity without expanding footprints. The company has set a USD 1 billion revenue target by 2028, with its moonshot project being self-learning robotic machines capable of adapting in real time without human input. Jain believes India is poised to leapfrog, “with greenfield warehouses, rising 5G adoption and a young workforce open to technology, India can surpass global benchmarks within five years. The key is execution speed and ecosystem alignment.” For Addverb, the mission goes beyond robotics. It is about making India’s mark on Industry 4.0 by proving that solutions tested in this most demanding market can set standards for the world.