The company has been expanding its footprint in Tier-1 and Tier-2 cities while strengthening its reach in semi-urban markets.
By adding 100 new showrooms in just nine months, Yamaha has extended its Blue Square presence across all four regions, enhancing its sales, service, and community engagement footprint, according to a statement.
Each showroom features dedicated zones for accessories, merchandise, and rider events, while showcasing Yamaha’s latest models, including the R3, MT-03, AEROX 155, YZF-R15 range, MT-15, FZ Series, and hybrid scooters.
Itaru Otani, Chairman, Yamaha Motor India Group, said the rapid network growth reflects Yamaha’s focus on premium customer experience and accessibility. “Blue Square showrooms are leading our premium retail strategy and are designed to meet the aspirations of young and aspiring customers by offering a superior brand and ownership experience. Each outlet goes beyond retail—it’s a space for customer engagement, brand exploration, and rider community building through initiatives like Blue Streaks rides,” he added.
Since 2018, Yamaha has sharpened its focus on the premium two-wheeler segment in India, leading to a notable rise in market share—from 10% in FY 2017–18 to nearly 17% by CY 2024. Building on this momentum, the company now targets a 25–30% share in the segment by the end of the decade.
In 2024, the company recorded total sales (domestic and exports) of 9.8 lakh units.