ONDC is an initiative supported by the Indian government that seeks to democratise e-commerce by shifting from a platform-centric model (such as Amazon or Flipkart) to an open, decentralised network.
Through its open-network approach, ONDC is addressing structural challenges in digital commerce, including fragmented systems, high entry barriers and trust deficits, while empowering businesses of all sizes to participate and grow. With 218 million transactions enabled in FY 2025–26, ONDC continues to expand its impact by building foundational digital infrastructure for Bharat’s next phase of growth.
Sivaramakrishnan Iswaran, CEO of Zoho Payment Technologies and Global Head of Finance and Operations BU, said, “India’s economy depends heavily on MSMEs, yet they face challenges on all fronts—from limited market access to structural constraints imposed by conventional digital platforms that rarely align with their unique needs. ONDC, which is an excellent initiative, gives power back to MSMEs, enabling them to expand their customer reach and achieve sustainable growth.”
“Zoho shares with ONDC its philosophy of building sovereign technology to champion accessibility, flexibility, and inclusion of businesses of every size. We further believe that the private sector must play its part in nation-building. In alignment with this vision, Zoho is proud to contribute to this ambitious initiative, strengthening the country’s Digital Public Infrastructure and paving the way for broader, more equitable participation in the digital economy,” he added.
Zoho has said that it has been promoting digitisation among MSMEs, helping them connect to the vast expanse of India’s market through the ONDC Network. The company’s investment will continue to help expand the network’s ecosystem and accelerate adoption, enabling more businesses to participate in the digital economy.