The international expansion comes as part of a strategic partnership with Apparel Group, one of the leading retail conglomerates in the Middle East.
The collaboration aims to blend Go Colors’ function-forward fashion ethos with Apparel Group’s robust retail infrastructure and market expertise, thereby extending the brand’s reach beyond Indian shores, said a statement.
“This is a significant step for us as we expand outside India for the first time,” said Gautam Saraogi, CEO & Founder of Rs.848 crore Go Fashion (India) Ltd. “Dubai is a diverse and dynamic market, and we’re excited to bring our range to customers here in partnership with Apparel Group, whose retail expertise and strong presence in the region make them an ideal collaborator for this milestone. The Middle East presents a promising opportunity for growth, and Dubai is a strategic starting point for our journey in the region.”
Neeraj Teckchandani, CEO of Apparel Group, echoed the enthusiasm, noting the brand’s potential for regional success. “At Apparel Group, we take pride in identifying and nurturing promising brands with strong potential. Go Colors’ distinctive focus on inclusive, stylish, and affordable bottomwear aligns with our commitment to offering versatile fashion options for every customer. We’re excited to welcome them into our retail ecosystem and look forward to driving their growth across the Middle East.”
The newly launched Dubai store will feature a carefully curated selection of products tailored for the region. Shoppers can expect a comprehensive lineup including leggings, denims, trousers, joggers, and other essential bottomwear styles designed to suit a range of occasions—from everyday casuals to polished workwear.
Known for its wide selection and inclusivity, Go Colors currently operates over 750 stores across India and offers more than 50 distinct bottomwear silhouettes. Its diverse palette of colors and extensive sizing options cater to women and girls of various age groups and body types, positioning Go Colors as a go-to destination for bottomwear in the Indian fashion landscape.
