This time around, it has come out in a new avatar under a new owner, Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd.
RCPL has just launched the personal-care brand Velvette in a new and contemporary
avatar, in collaboration with the original owners of the brank CK Rajkumar family.
RCPL has now launched a new Velvette with a range of high-quality premium personal care products.
The new Velvette is positioned to satiate the aspirations of the youth that
can be met through a perfect blend of legacy formulations and advanced
technologies. The company has roped in popular actress Krithi Shetty as Velvette
brand ambassador.
T Krishnakumar, Director, Reliance Consumer Products Ltd,. said: “It is with immense pleasure and great pride we are reintroducing the legendary personal care brand from Tamil Nadu – Velvette. It is not just any other personal-care brand but a true reflection of Tamil Nadu’s ethos. Its towering legacy is a testament to the love and affection it has
receive from consumers over the decades.
This is also a reflection on the remarkable contributions of the CK Rajkumar family in developing and nurturing the brand over the years. I thank them for allowing us to now take it to greater heights. Velvette is an emotional connect for millions across generations. I am sure that Velvette in its new avatar will continue to be the most preferred personal-care brand.”
The contemporary portfolio with a range of premium soaps, shampoos,
conditioners, shower gels, body lotions and talcum powders, have been
thoughtfully developed after deep research to meet diverse consumer
needs. In line with RCPL’s vision of promoting heritage brands of India,
the widely popular Velvette is now a flagship brand in the company’s
personal-care portfolio.
Ketan Mody, Executive Director, Reliance Consumer Products Ltd., “The new Velvette is a reflection of India with a billion consumers full of aspirations. Like we are building a progressive future on a solid foundation of our heritage and culture, Velvette is built on its legacy of delivering the richness of our sustainable
past and transformed into contemporary formats. The portfolio has been
developed with breakthrough technology by the R&D after thorough
research, with a focus on delivering a soft, indulgent experience at an
affordable price.”
Crafted with unique formulations enriched with natural moisturizing
factors, Velvette products, according to a release, are designed to deliver superior softness and hydration for both skin and hair. At the heart of the range lies its
breakthrough Aqualoc Technology, which provides deep hydration and
locks in moisture for longer hours, ensuring that every touch feels velvety soft.
The Velvette Hair Care range, the company claims, embodies the brand’s commitment to innovation and quality, empowering consumers to enjoy hair that looks
beautiful, feels soft, and stays confidently manageable every day.
According to the release, the Velvette soap range, developed with natural moisturizing factors and enriched with avocado butter and Vitamin E, delivers a
rich, creamy lather that leaves skin soft, nourished and refreshed after
every bath.
Complementing the soaps, Velvette also offers a premium range of Shower Gels, designed to transform the everyday bath into a rejuvenating ritual.
