CavinKare said its strategic foray is driven by evolving consumer preferences for more frequent and experience-led dessert consumption.
In a market largely dominated by traditional flavours and formats, CavinKare said it aims to disrupt the segment through innovation, quality and accessibility.
“We have always believed that categories evolve when consumer expectations change and the ice cream segment in India is at that point today. What was once a seasonal treat is now becoming a more frequent, experience-led indulgence, with consumers seeking greater variety, richness and novelty,” CK Ranganathan, Chairman & Managing Director, CavinKare, said in a statement.
“Our entry into this category with Cavin’s is a strategic move to participate in and shape this evolution. Through our infusion-led approach, we are introducing a format that brings the kind of indulgence consumers typically associate with ice cream parlours into a far more accessible, at-home experience. This is not just about launching a new range, but about unlocking the next phase of growth for the category while building a strong, differentiated business for CavinKare in the premium dairy space,” he added.
“We are seeing a clear shift in consumer preferences, where ice cream is no longer just about flavours, but about the overall experience like texture, inclusions and indulgence in every bite,” Srivatsan Krishnamurthi, Business Head – Cold Chain, CavinKare Pvt. Ltd., said.
“That insight led us to develop Cavin’s infusion-led range, where real fruits, chocolates, premium nuts, cookies and even traditional mithai are blended into the ice cream to create a more layered and satisfying experience,” he added.
“What truly differentiates this portfolio is its ability to recreate a ‘parlour-style’ indulgence in a convenient, at-home format. With seven distinct infusion categories, 24 flavours, and multiple pack sizes, we have designed the range to cater to both individual treats and shared occasions. Starting with Chennai, given its long summer season and strong demand for ice cream consumption, we are focused on building strong consumer adoption and will scale the brand across major cities nationally following this summer,” Krishnamurthi said.
The company launched its premium, infusion-led ice cream range under its national, premium brand – Cavin’s. The portfolio spans 72 variants across 24 flavours, structured into seven infusion categories.
Developed over 1.5 years of intensive R&D, the range underscores CavinKare’s commitment to building a differentiated, innovation-led portfolio in the category, it said.
Currently available in Chennai via Swiggy and Zomato, the range will soon expand to multiple channels, including quick commerce and retail outlets, as part of CavinKare’s phased go-to-market strategy. The portfolio is offered in three pack sizes -100 ml, 500 ml, and 750 ml with pricing starting at Rs. 89, catering to both individual indulgence and sharing occasions.
