Tanishq offered to educate its customers, perhaps for the first time, on ascertaining the purity of the jewellery bought by installing a Karatmeter at its showroom. Obviously, other jewellers were not amused and succeeded in forcing Tanishq to withdraw the offer.
In recent years the Managing Director of Lalithaa Jewellery, T Nagar M Kiran Kumar is widely advertising the malpractices of sections of jewellers for attracting custom! The lavish ad spend seems so profitable!
