To digitally rebrand the city and position it among the world’s most livable urban centres, the Confederation of Real Estate Developers’ Associations of India (CREDAI) has launched the Super Chennai Movement.
The initiative, described as the country’s first structured and citizen-driven city branding project, aims to combine culture, innovation and smart technology to shape a new urban identity for Chennai.
Mohammed Ali, President of Confederation of Real Estate Developers’ Associations of India (CREDAI), Chennai, outlined the campaign’s core vision. “Super Chennai is more than a slogan,” he said. “It’s a collective movement that reflects Chennai’s soul and charts a progressive path forward. It embraces both heritage and modernity—be it the aroma of filter coffee or the pulse of our tech corridors,” he added.
Ali emphasised the city’s potential to grow in economic, environmental and cultural spheres. He highlighted goals such as sustainable development, better urban infrastructure and inclusive community engagement. He called on citizens to participate in beautification projects, support local businesses and engage in volunteerism. “This initiative belongs to all of us—residents, media, government, start-ups. It’s time we shaped the city we dream of, together,” he said.
Ranjeeth D Rathod, Managing Director of Super Chennai, explained how the initiative will position Chennai on the global stage. “No Indian city is currently among the top 100 most livable cities in the world. We want Super Chennai to change that,” he said. “It is time we repackaged what we already have and presented it for a new generation—especially Gen Z,” he added.
Rathod also pointed to the city’s strong fundamentals: clean air, low congestion, inclusiveness and a thriving start-up ecosystem with over 2,000 ventures. He said that Chennai was one of the world’s top producers of engineering talent and was fast becoming a hub for innovation and entrepreneurship.
A key highlight of the launch was the introduction of Pointcast, a real-time, location-based mobile technology that integrates with the Super Chennai website.
Aditya Swaminathan, Brand Evangelist at Pointcast, introduced the system, referring to it as “a mouse for the real world.” He demonstrated how residents and tourists can point their phones at a building or area and instantly receive information without any physical touch.
As part of the launch, they also featured the Super Chennai website, which includes tailored journeys for residents, visitors, businesses, investors and innovators.
