Sudarshan Venu, who has been spearheading the company’s EV growth and its expansion into the high-end two-wheeler segment, has been appointed Chairman and Managing Director, effective 25 August 2025. The previous Chairman, Sir Ralf Speth, stepped down on 22 August 2025. However, he will continue to serve as Chief Mentor of the company for a period of three years. At the company’s Annual General Meeting, Venu highlighted that TVS has a robust lineup for FY26, and that current investments are heavily focused on creating products essential for sustaining and accelerating growth. Venu further indicated that alongside its EV expansion, the company will also update its ICE scooter lineup, including refreshed versions of the popular Jupiter and NTorq models.
Electrification Momentum
The iQube has already become a success story, clocking six lakh cumulative sales. Building on this, TVS recently introduced the Orbiter, a new-age electric scooter aimed at widening the consumer base. According to Gaurav Gupta, President – India 2W Business, the Orbiter is a step forward in TVS’s mission to expand its EV ecosystem and drive mass adoption of electric mobility in India. Priced at Rs 99,900 (ex-showroom, Bengaluru, inclusive of the PM e-Drive scheme), the Orbiter offers a certified IDC range of 158 km and comes equipped with features such as cruise control, hill-hold assist and a spacious 34-litre under-seat boot. It also introduces a segment-first 14-inch front wheel, enhancing ride comfort and stability. Aniruddha Haldar, Senior Vice President – Head of Commuter & EV Business and Corporate Brand & Media, described the Orbiter as a blend of everyday practicality and advanced technology, expressing confidence that it will set new benchmarks.
Riding Premiumisation Wave
While EVs remain central, TVS is also eyeing the premiumisation wave sweeping the Indian market. Over the past three years, the overall two-wheeler segment has grown at a modest 2 per cent CAGR. Scooters, however, grew at 6 per cent, and sporty scooters surged at 11 per cent, a clear proof that aspirational buyers are driving growth. In line with this, NTORQ 150, billed as India’s first hyper sport scooter was launched. The introduction of this model marks TVS’s entry into the above-125cc scooter category, which has been dominated by Piaggio and Yamaha. Priced at Rs 119,000 (ex-showroom, Bengaluru), the NTORQ 150 builds on the success of the NTORQ brand, which debuted in 2018 as a 125cc scooter and has since sold over two million units. The scooter is equipped with segment-first technologies such as anti-lock braking system (ABS), traction control, and a high-resolution TFT instrument cluster with advanced connected features. Addressing potential concerns of cannibalisation within the NTORQ family, TVS stated that it expects minimal overlap and believes the new model will attract customers from other two-wheeler segments, including entry-level sporty motorcycles.
GST Reforms Will Spark Demand
Industry analysts believe that the GST rate cuts, combined with new product launches, will significantly bolster sales. Anuj Sethi, Senior Director at CRISIL Ratings, noted that prices of two-wheelers could drop by 5 per cent to 10 per cent (Rs 3000 to Rs 7000), depending on the model. He added that the timing of the rate cut, just ahead of Navratri and the festive season would likely deliver a substantial boost to consumer sentiment. When combined with declining interest rates and improved affordability, these developments are expected to deliver a strong second half for the automobile industry.
Reving Norton
In the premium motorcycle segment, TVS is making strategic moves by reviving Norton Motorcycles. This new entity, a wholly owned subsidiary of The Norton Motorcycle Co. Ltd, UK, is in turn a step-down subsidiary of TVS Motor Company. The venture will roll out six new models over the next year, with four debuting by summer 2026 across the UK, India and Europe. Some models will premiere at EICMA, the world’s biggest motorcycle expo. This push is expected to rejuvenate the iconic brand, TVS acquired it in 2020 and since then made significant investments in product design, development and manufacturing to tailor to both global and domestic markets.
Connecting the Last Mile
In the commercial vehicle space, TVS has also launched the King Kargo HD EV, a Bluetooth-enabled three-wheeler designed for urban and semi-urban logistics. Priced at Rs 3.85 lakh (ex-showroom, Delhi), the vehicle comes with a six-year/1.5 lakh km warranty and a CNG version too is expected later in 2025. Rajat Gupta, Business Head – Commercial Mobility, stated that the vehicle, when integrated with the TVS Connect Fleet platform offers 31 advanced features, including real-time tracking, remote asset control, alerts, dashboard analytics, reporting tools and API integration. It also boasts a dedicated Power Gear Mode for heavy-load operations. Initially, the King Kargo HD EV will be made available in Delhi, NCR towns, Rajasthan, and Bengaluru.
As electric mobility picks up speed and buyers increasingly look for premium options, TVS Motor is making sure it has a stake in every opportunity. With GST rate cuts improving affordability, a packed product pipeline and global ambitions, the company is well-placed for a strong run.