The company has an annual business volume of about Rs 6,000 crore and an established presence across the United States, Europe, Australia, and several other international markets, has conveyed its intention to begin sourcing fireworks from Sivakasi. Its quality control teams have visited manufacturing facilities in the region on multiple occasions to assess production capabilities, product quality, and compliance with international safety standards, state government sources said.
The company has indicated its readiness to place an initial order of approximately 50 export containers of fireworks manufactured to international specifications, with the potential to significantly expand procurement over the coming years. However, it has also highlighted the availability of specialized export containers for shipping fireworks as a key logistical challenge affecting the commencement of exports.
Based on interventions of State Industries Minister Keerthana, several International buyers from European countries have expressed strong interest in sourcing fireworks from Sivakasi, underscoring the growing global demand for high-quality Indian fireworks, sources said.