GT Bharathi Urban Developers Pvt. Ltd. (GTB), a collaborative venture between the GT Group and Bharathi Homes, has announced an investment of about Rs 350 crore into the senior housing and assisted living sector under their brand ELEMENTS senior living. This investment will be made over the next 2 years in an agreed utility and schedule. The investment will primarily focus on developing senior housing and assisted living facilities in Chennai currently, and other major retirement destinations across India in the near future. Over the next three years, GTB aims to establish at least 20 retirement communities and assisted living facilities, catering to the diverse needs and preferences of seniors nationwide.
Leveraging this expertise of GTB, ELEMENTS aims to set new standards for senior living in India by offering innovative, purpose-built communities that prioritise comfort, safety, and a vibrant lifestyle for residents.
“We are thrilled to announce this significant investment in the senior housing and assisted living sector,” said Ashwin Kumar Iyer, Director. “With the population of seniors in India growing rapidly, there is a pressing need for modern, well-designed communities that provide comprehensive care and a fulfilling lifestyle. GTB is committed to meeting this need by delivering world-class senior living options that prioritize dignity, independence, and quality of life.”
ELEMENTS will use technology for continuous care and pre-emptive treatment of seniors.
