Founded by James Lansdowne Norton, in Birmingham, in 1898, Norton Motorcycles is among the most popular British motorcycle brands of all time and is one of the most emotive marques today.
Norton rolled out its first Atlas models at TVS Motor Company’s Hosur manufacturing facility in India, ahead of its official global launch slated in July, while sales will commence later in third quarter.
Both Atlas and Atlas GT models return the storied marque to the adventure and sport-touring segments respectively — categories that together account for a substantial and growing share of global motorcycle sales. The Atlas has been designed and engineered at Norton’s Solihull headquarters. The decision to manufacture both models at the TVS plant in Hosur reflects the benefit of Norton’s wider operating model under TVS Motor Company ownership.
The Atlas will be introduced to the India market later in the year. Ahead of launch, TVS new retail experience for premium products – TVS Paddock, is scheduled to be launched in Q2 FY27
Introduced in 1962, the original Atlas was an export-focused machine built around a 745cc air-cooled parallel twin. The name endured until 1968, when it gave way to the Commando. Now the brand is again back under a new ownership.