The property, an operating hotel in one of South India’s prime tourist hubs, will be refurbished and rebranded under Storii by ITC Hotels. With this signing, ITC Hotels introduces the Storii brand to Kerala, taking its pipeline in the state to three, according to a statement.
“Kerala’s diverse landscapes and rich cultural heritage makes it a compelling destination for our loyalists. We are thrilled about our partnership with Silvercastle Holidays and Resorts and look forward to adding this experience to our Brand Storii’s portfolio,” said Anil Chadha, Managing Director, ITC Hotels Ltd.
Benny John Kuppail, Managing Director of Silvercastle Holidays and Resorts, said, “We are delighted to be the first hotel under the Storii brand in Kerala. This new identity will allow us to showcase our heritage while setting a benchmark for sustainable and eco-friendly hospitality in the state.”
Storii by ITC Hotels is a collection of handpicked boutique properties in the premium segment, catering to global travelers seeking experiences across both popular and offbeat destinations.
