Lenskart lends fund support to Ajna Lens

Eyewear firm Lenskart has made an undisclosed investment in Ajna Lens, a Mumbai-based deep-tech startup specialising in AI-powered extended reality (XR) technologies.

Listen to this article

Ajna Lens, which won the CES Innovation Award in 2023 for its advanced mixed reality headset, AjnaXR, is known for its cutting-edge work in spatial computing and AI vision. The investment is part of Lenskart’s plan to expand its footprint in the smart glasses segment, which the company views as the future of consumer eyewear, according to a statement.

Peyush Bansal, Co-Founder and CEO of Lenskart, said the company had been leveraging technology to create distinctive and meaningful eyewear experiences for its customers. He stated that the investment marked the next chapter in Lenskart’s smart glass journey, which began with the launch of Phonic, its audio glasses, in December 2024.

Bansal noted that as the smart glasses category continued to grow rapidly, the partnership with Ajna Lens strategically positioned the company to accelerate innovation in the space.

Lenskart plans to combine its expertise in frame design, engineering, and consumer insights—gained from its omnichannel presence across 14 countries—with Ajna Lens’s deep-tech capabilities. The goal is to create smart glasses that are not only technologically advanced but also accessible and lifestyle-friendly.

Founded in 2014 and headquartered in Thane, Mumbai, Ajna Lens has carved a niche in immersive tech, offering solutions powered by its proprietary XR stack.

Latest

India Post records highest ever Q1 revenue

The Minister held Business Review Meeting with all 23...

MRF ranked India’s most valuable tyre brand

The company also featured among the Top 50 most...

Aditya Birla Group buys Shell’s renewable arm for $1.8 bln

The company will make the acquisition from Shell Overseas...

TVS Emerald to develop residential project in West Chennai

The Koyembedu–Poonamallee corridor, a rapidly expanding residential micro-market that...

Newsletter

Don't miss

India Post records highest ever Q1 revenue

The Minister held Business Review Meeting with all 23...

MRF ranked India’s most valuable tyre brand

The company also featured among the Top 50 most...

Aditya Birla Group buys Shell’s renewable arm for $1.8 bln

The company will make the acquisition from Shell Overseas...

TVS Emerald to develop residential project in West Chennai

The Koyembedu–Poonamallee corridor, a rapidly expanding residential micro-market that...

Retail Inflation crosses 4% in June

“Food inflation contributed 185 basis points (bps), while non-food...

India Post records highest ever Q1 revenue

The Minister held Business Review Meeting with all 23 Circles of India Post, which reviewed performance and charted the roadmap for the months ahead. India...

MRF ranked India’s most valuable tyre brand

The company also featured among the Top 50 most valuable brands in India across sectors in the report. Brand Finance India report, unveiled under the...

Aditya Birla Group buys Shell’s renewable arm for $1.8 bln

The company will make the acquisition from Shell Overseas Investment B.V and the transaction is amongst the largest acquisitions in India’s renewable energy sector...