Using artificial intelligence (AI), OO Studio AI is building tools that will define how stories are told in the years to come.
Much of the entertainment industry struggled to fit technology into real production workflows. Goutham Ravisankar Co-Founder, OO Studio having spent over 15 years in visual effects and filmmaking, spotted this disconnect. “AI is not just another software evolution. It feels more like the arrival of computers or the internet, something that can fundamentally rebuild industries,” he points out.
Emotion-Led Localisation
“Every story deserves to be heard and experienced naturally by audiences across languages and cultures,” points out Goutham. LEMO (Large Emotional Model), their proprietary tool, combines text, audio and visuals to address this and in a multilingual market like India, it plays a pivoting role. The challenge arises in from the tone, pitch, speed and other nuances that are intricate to a language. A same line delivered in Hindi may take much longer in Tamil. English and Chinese differ dramatically in pacing and visual timing. Focusing on this, the LEMO studies how an actor originally delivered a scene, including the pauses, whispers, breathing patterns and facial reactions. Then the scene is recreated with the same emotional energy in another language. The platform also uses visual cues and lip sync mapping alongside voice adaptation to make the content feel original for local audiences.
Consent-driven approach
But the very AI poses some legal issues too. With the ability to clone voices, replicate faces and generate realistic performances, there is a threat of actors losing ownership of their performances. “One misuse can push the entire industry backwards. Technology alone is not enough; trust and consent have to become part of the workflow itself,” points out Goutham.
To tackle this, OO Studio AI has developed a security system, which is consent driven. Actors and production houses are made to approve any voice replication or digital likeness usage before projects move forward. The platform also detects and blocks unauthorised uploads automatically.
OO Studio AI began with a bootstrap investment of around Rs 15 lakh and later garnered around Rs 1 crore in combined investments, while generating revenue close to USD 50,000 for the year 2025 -26. It has worked on recent movies such as Jananayagan, Meiazhagan, Veera Dheera Suran, Retro, Karuppu, amongst others. “AI will transform entertainment from one-size-fits-all content into personalised viewing where films can adapt language, performance and cultural nuances for different audiences in real time,” points out Goutham.