The new Bengaluru Centre will work closely with The Magnum Ice Cream Company’s Global Design Centre in Colworth, UK, and Regional Innovation hub in Istanbul, Turkey, to bring to life new products inspired by local consumer insight and deep market understanding, the company said in a statement.
The combination of global capability and local relevance will help strengthen the innovation pipeline, improve product quality, accelerate speed to market, and bring relevant global dairy platforms to life for the Indian market, it added.
The centre is established to accelerate consumer-led product and packaging innovation across Kwality Wall’s, Cornetto, Magnum, Carte D’Or, Feast, and Twister brands. Its capabilities span product and process development, packaging, consumer technical insights, and regulatory assessment, helping translate emerging consumer needs into products rooted in Indian tastes and occasions, the company said.
It includes ice cream-making, product and packaging assessment, sensory testing, and a digitally enabled pilot plant with state-of-the-art technologies. It enables faster experimentation across cups, sticks, cones, kulfi, and premium ice cream cakes, while cold-chain and climate testing, 3D packaging prototyping, and transport simulations help ensure innovations are designed for real-world Indian market conditions.
“As part of The Magnum Ice Cream Company, we now have access to world-class R&D capabilities, deeper product expertise and a sharper innovation ecosystem. The new Bengaluru ice cream centre will help us respond faster to evolving consumer preferences, create products that are relevant to Indian tastes and occasions, and continue building a future-ready ice cream business in India,” Chitrank Goel, Deputy Managing Director, Kwality Wall’s (India) Ltd, said.
“India is one of the world’s most exciting ice cream markets, with fast-evolving tastes, occasions and expectations. The new Bengaluru RD&I Centre brings together our global science, technology and culinary expertise with deep local consumer insight, helping us to move faster from idea to market-ready innovation,” Zbigniew Lewicki, Chief Research, Development & Innovation Officer, The Magnum Ice Cream Company, said.
From product and packaging development to sensory assessment and cold-chain validation, this new centre will play an important role in creating products that are more relevant, more distinctive and more exciting for consumers in India, he added.