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He cracked even the hard nuts of Chennai

RKS was multifaceted. He backed his advertising proposals with extensive market research and data analytics, which convinced the clients on the logic for advertisement spends. These skills were extended to RKS’ involvement in the management movement. The Advertising Club of Chennai and the Madras Management Association presented the first annual endowment

Model budget by CII – a welcome proactive approach

CII Chairman (SR), Sanjay Jayavarthanavelu indicated CII’s plans to produce a model state budget with emphasis on fiscal discipline. The industry has the resources and should be proactive and not be content with reacting to budget proposals. Jurist N A Palkhivala made post-analysis of Central budgets, much-awaited calendar events. The famous

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