Mahindras launch new CEV-V range

Mahindra Construction Equipment (MCE), part of the Mahindra Group, has announced the launch of its new CEV-V compliant range, featuring the upgraded EarthMaster SX Backhoe Loader and RoadMaster G100 Motor Grader. These new machines have been designed to deliver improved power, comfort, and fuel efficiency while complying with the latest emission norms.

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The RoadMaster G100 is powered by a 102 HP engine with 440 Nm of torque, making it ideal for road construction, particularly on state and national highways. The EarthMaster SX Backhoe Loader comes equipped with a 74 HP engine and a new, more spacious ergonomic cabin to enhance operator comfort during long working hours. It also features Mahindra’s iMAXX telematics technology to boost performance and operational visibility, according to a company statement.

Venkat Srinivas, Business Head – Truck and Bus & Construction Equipment at Mahindra & Mahindra Ltd., said, “Our consistent efforts to introduce cutting-edge products and technologies, coupled with emphasis on local manufacturing, exemplify Mahindra’s strong commitment to the Make in India initiative. The introduction of the new CEV-V range of construction equipment reaffirms Mahindra’s efforts to achieve the sustainability goals set by the Government of India.”

The company said both machines are engineered to maximize efficiency and are supported by industry-first guarantees, including a 48-hour uptime service commitment with a compensation of ₹1,000 per day in case of delays, a guarantee for highest productivity per litre in standard mode, and assured highest fuel efficiency in standard mode.

The RoadMaster G100, which already holds over 22% market share in its category, is now further optimized to accelerate road-building projects.

Mahindra will also continue offering CEV-V versions of its current machines, including the EarthMaster SXe with a 55 HP engine, and the RoadMaster G90 and G80 motor graders, both featuring 74 HP engines. The entire MCE range is backed by a strong service network of over 115 touchpoints across India, including 50+ 3S dealerships and 15+ Saathi+ authorized service and parts centres.

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