Montra Electric forays into international markets

Electric commercial vehicle brand Montra Electric, part of the Murugappa Group, has forayed into the international markets.

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The company operates under 4 business verticals – e3Wheelers, e-Small Commercial Vehicles, e-Tractors and e-Medium and Heavy Commercial Vehicles.

Montra rolled out its Super Auto platform across Nepal, Tanzania, and West Africa. The company flagged off its first export consignment to Nepal, alongside shipments to Tanzania.

Nepal emerges as a strong entry market, driven by supportive EV policies, rising fuel costs, and access to affordable hydropower. Electric 3-wheelers are becoming commercially viable for last-mile operators, offering lower operating costs and reduced fossil fuel dependence, the company said.

The Super Auto will be available at NPR 8,64,900 in Nepal market.

The company has confirmed orders across West Africa, signalling robust demand for sustainable mobility solutions in emerging markets.

As part of its global roadmap, Montra Electric said it is evaluating multiple high-potential markets across Asia, Africa, and other emerging regions, prioritising geographies with supportive EV policies, favourable operating economics, and growing demand for last-mile mobility solutions.

“Montra Electric entry into Nepal with the Super Auto reflects the Group’s long-standing belief that engineering excellence must serve real, on-ground needs, whether it is a farmer, a fleet operator, or a nation's own energy ambitions,” Arun Murugappan, Chairman, Montra Electric (TI Clean Mobility Pvt. Ltd.), said in a statement.

“Our range is built to serve every stretch of that journey, from first-mile to last-mile mobility. Nepal’s renewable energy strength and Montra Electric’s mobility innovation make this a natural, mutually reinforcing partnership, and one we see as a template for how Indian engineering can support sustainable growth across our neighbouring economies,” he said.

“Nepal represents a defining moment in Montra Electric’s transformation from a domestic leader to a global force in sustainable mobility. We've always engineered solutions that tackle real-world challenges,” Jalaj Gupta, Managing Director, Montra Electric, said.

“By leveraging Nepal’s abundant hydropower, we are demonstrating how Indian innovation can help neighbouring economies build cleaner, more self-reliant growth while reducing dependence on fossil fuels,” he said.

The company’s international strategy is anchored in duty-cycle-driven product development leveraging real-world usage insights to design vehicles for specific operating conditions.

The approach delivers higher uptime, improved efficiency, and better earning potential for operators—making solutions highly relevant across diverse global markets. The company aims to build a strong international presence, it said.

 

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