The Chennai based company, R K Swamy is set to enter the primary market with Rs 423.56 crore public offer. Shekar Swamy, Group CEO, shared the company’s plans for the next five years that include a centre for study of Indian markets, brand and marketing consulting, a new digital video content production studio, creation of a consumer data mart & third-party data mart and an auto marketing platform.
Shekar explained “In the auto business sales, dealers play a main role. This auto marketing platform is a product aimed at them and it will help the dealers to improve efficiency with details pertinent to their local marketplaces.” This is still in preliminary stage and is expected to be a game changer.
The top 50 clients of the group contribute to more than 70 per cent of the topline (gross sales). Talking about the changes in the operational side Shekar explained, “A third of our business is BFSI (banking, financial services and insurance), 20 per cent of our revenues is from auto and another 20 per cent is from e-commerce, consumer driven businesses. These are all large segments and reflect our core strength.”
