Leading private lender Sundaram Finance Ltd. (SFL) has announced the strategic expansion of Sundaram Wealth, its dedicated wealth management vertical, with an ambitious goal of growing assets under management (AUM) to ₹20,000–₹25,000 crore over the next 4–5 years.
This move is aimed at strengthening its presence in the high-growth affluent and high-net-worth individual (HNI) segments across India.
Positioned as a comprehensive solution for the sophisticated financial needs of Ultra High Net Worth Individuals (UHNWIs), HNIs, and affluent families, Sundaram Wealth builds upon the company’s long-standing franchise in financial services. The expanded offering will deliver integrated financial planning, strategic portfolio allocation, and tailored risk management solutions.
“Sundaram Wealth represents a natural progression of our trusted client relationships and reinforces our commitment to serving their increasingly complex financial needs,” said Harsha Viji, Executive Vice Chairman, Sundaram Finance. “We have seen many of our clients evolve financially over the years, and this expansion allows us to support them across generations with the same personalised service that has defined us for more than 70 years.”
Rooted in Sundaram Finance’s deep relationships with self-employed professionals and entrepreneurs, the wealth platform aims to cater to both those who have already created substantial wealth and those on the path to building it.
The expanded offering will be powered by Sundaram Direct, the company’s well-established distribution business, which currently manages a portfolio exceeding ₹7,000 crore in AUM. Sundaram Direct distributes both group and third-party financial products, giving the wealth arm broad market access and strong operational capabilities.
“Our expansion of Sundaram Wealth is driven by India’s continued economic ascent and the emergence of a growing affluent class,” said Rajiv Lochan, Managing Director, Sundaram Finance. “We are uniquely positioned to serve this segment through our enduring client relationships, comprehensive offerings, and disciplined, client-first philosophy that has stood the test of time.”
Sundaram Wealth’s growth strategy will focus on both organic growth through its existing customer base and targeted acquisition of new HNI and affluent clients. The company sees this expansion as a vital step toward becoming a long-term, trusted wealth partner for India’s rising class of financially sophisticated individuals.
