TVS Emerald to develop residential project in West Chennai

TVS Emerald, the real estate arm of TVS VENU, has signed a joint development agreement (JDA) for a four-acre land parcel in Noombal, West Chennai, to develop a premium residential project with an estimated gross development value of around Rs 1000 crore. The project will have a scalable area of 8.2 lakh sq.ft.

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The Koyembedu–Poonamallee corridor, a rapidly expanding residential micro-market that has seen rising demand due to infrastructure improvements, expanding social amenities, and proximity to commercial and industrial hubs, is where the development is planned, the company said in a release.

The projects will comprise contemporary residences with open spaces, lifestyle amenities and sustainable community planning, it added.

Sriram Iyer, director and CEO, TVS Emerald, said, “West Chennai sits at the intersection of strong connectivity and significant growth momentum. It is well linked to major arterial roads, key employment corridors, and established neighbourhoods, making it an increasingly compelling destination for homebuyers seeking quality and accessibility in one location.”

The Noombal micro-market is expected to benefit from the expansion of industrial clusters, manufacturing hubs and upcoming commercial and technology developments across West Chennai, which are expected to support employment growth and long-term residential demand, TVS Emerald highlighted.

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