To prepare for festive demand peaks, TVS ILP is enhancing EV charging infrastructure, optimizing space at Ather’s battery manufacturing unit, and providing value-added inventory management services. The Hosur facility’s proximity to key consumption hubs also helps streamline pan-India distribution, ensuring faster delivery and operational efficiency, according to a statement.
This year’s festive season is expected to further accelerate EV sales, especially in Tier II and III cities, driven by rising consumer interest and anticipated policy reforms such as GST 2.0.
Amid intensifying competition in the electric two-wheeler market, Ather Energy recorded the second-highest EV sales in India in August. Its ability to meet seasonal demand has been bolstered by the strategic location and scalable infrastructure provided by TVS ILP in Hosur, the statement added.
“Every brand has unique operational needs, and we work closely with them to design and deliver infrastructure that supports increased inventory, surge in manufacturing, and efficient distribution. By positioning parks closer to consumption centres, we help partners stay ahead of demand while maintaining service excellence,” said Ramnath Subramaniam, Joint Managing Director, TVS ILP.
TVS ILP’s Grade-A, Built-To-Suit (BTS) facility in Hosur—home to Ather’s largest EV manufacturing plant—has been instrumental in supporting the brand’s rapid growth. Developed and delivered within record timelines, the facility enabled Ather to reach a production rate of one vehicle every 0.46 seconds, significantly improving manufacturing output.
Sanjeev Kumar Singh, Chief Operating Officer at Ather Energy, said: “the festive season is a high-momentum period for the auto industry, and we’re seeing that extend to EVs as well. TVS ILP’s infrastructure and tech-enabled solutions have supported our timely, cost-effective expansion.”
