TVS Motor & Noise bring EV connectivity to the wrist

TVS Motor Company, a leader in two- and three-wheeler vehicles, has partnered with Noise, a leading connected lifestyle brand, to launch what they call “India’s first EV-smartwatch integration.” This Made-in-India, industry-first innovation connects the TVS iQube electric scooter with a special edition Noise smartwatch, offering real-time access to crucial vehicle data such as battery status, tyre pressure, range, and safety alerts—all delivered seamlessly to the rider’s wrist.

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The TVS iQube–Noise Smartwatch will be available exclusively via the TVS iQube official website at a special introductory price of ₹2,999. Customers will also receive a complimentary 12-month Noise Gold subscription, unlocking premium smartwatch features and services, according to a statement.

Designed with secure APIs and privacy-focused permissions, the smartwatch provides instant notifications on ride conditions, charging status, crash detection, theft alerts, geofencing, and more. Visual cues—such as color-coded indicators—minimize distractions and enable safer, quicker decision-making on the move.

TVS iQube, India’s number one electric scooter by volume, has surpassed the 6,50,000-unit sales milestone in the domestic market. This partnership with Noise is expected to further enhance customer choice, turning the smartwatch into a true mobility companion that provides seamless access to vehicle features, the company said.

“By integrating the TVS iQube with a connected smartwatch, we are empowering our riders with smarter, safer, and more intuitive journeys,” said Aniruddha Haldar, Senior Vice President at TVS Motor Company.

Amit Khatri, Co-Founder of Noise, said the partnership with TVS Motor Company “turns the smartwatch into a powerful mobility tool, bringing purposeful innovation to the wrist and redefining connected living for Indian consumers.”

Key features of the integration include live vehicle status updates (locked, unlocked, on ride, xharging), battery state-of-charge with low battery alerts, real-time charging updates, estimated distance to empty (DTE) across ride modes, and live tyre pressure monitoring (TPMS) on select models. Safety features include crash and fall detection, tow and theft alerts, geofence notifications, and charging reminders, all supported by haptic feedback and visual prompts.

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