Building With Purpose…

Sindhuja Rajaraman’s career started at a very young age of 13 as CEO of Seppan Entertainment. In November 2023, she co-founded a startup called (OO Studio AI), a deep tech creative intelligence company, pioneering AI solutions for the media and the entertainment industry. The company works on voice generation, voice cloning and content localisation for movies and also makes sure the data sets are precise and reach people in a simple and clear way. They have contributed to several hit movies like Meiazhagan, Retro, Veera Dheera Suran and also in the upcoming Jananayagan. Excerpts from the interview.

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Industrial Economist(IE): How would you define women empow­erment?
Sindhuja Rajaraman(SR): Like ev­ery coin has two sides, I have two views. Understanding the reality, women have a lot of problems. Call it launching themselves profession­ally or trying to climb the workforce ladder, women have to do everything in excess to make it to a small point. But there is this other side. Things are now changing for the positive. Women participation in the work­force is getting a lot of recognition. This change should continue and it cannot be framed by anyone else. It should be within women to cultivate themselves, set boundaries, claim their own space and define their own standard of success.

IE: Your thoughts on gender bias?
SR: I think, the current gen­eration is far more global in outlook and increasingly gender-neutral in its ap­proach. They no longer see women differently. When someone faces a challenge, the instinct is to support, not to judge. Going for­ward, the emphasis must be on skills and compe­tence — not on gender or other peripheral factors. If we focus on skills rather than pe­ripheral factors, I think we would fit in even better in the coming years.

IE: Any policies or initia­tives that can be taken so that women shine even brighter?
SR: Artificial Intelligence is going to liberate a lot of people. Not ev­eryone requires a fancy office, title, or hierarchy to prove themselves. It takes 100 years of habit to break something like hierarchy or gen­der disparity, but AI has definitely made the ground level equal for a lot of people. If we really believe in ourselves and think we want to do something, all of this knowledge becomes unlimited. So, policies fo­cusing on artificial intelligence can bring a lot of change to society, for both men and women.

IE: Your thoughts on more women taking to STEM?
SR: Recently, I attended an event called ‘She Wills’ at an engineering college run by a woman student. It was an initiative focused on en­couraging girls to enter coding, helping them network and discov­er more opportunities. Something that stood out was seeing that room filled with young women who were genuinely interested and excited about technology. There is a grow­ing acceptance that any profession is not defined by gender. It’s not about competing with men; I think it’s about women feeling confident to step into spaces they care about. It was truly uplifting to witness that energy and a room full of ambitious young women

IE: Your personal motto and some advice for the young women?
SR: My personal motto is to have a purpose in life. Everyone should latch on to their purpose. The more we tune into our purpose and the more we are true to that purpose, the more change it will bring to so­ciety.

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