TVS Motor sets up Indian arm for Norton premium bike brand

TVS Motor Company, a leading manufacturer of two- and three-wheelers, has incorporated Norton Motorcycle Pvt Ltd (Norton India) effective August 19, 2025.

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The entity has been set up as a wholly-owned subsidiary (WOS) of The Norton Motorcycle Co. Ltd., UK (Norton UK), which itself is a step-down wholly owned subsidiary of TVS Motor Company Ltd. Consequently, Norton India also becomes a step-down wholly-owned subsidiary of TVS Motor.

According to the company’s filing with stock exchanges, Norton India has an authorized share capital of ₹15 lakh, comprising 1,50,000 equity shares of ₹10 each. Its subscribed share capital is ₹1 lakh comprising 10,000 equity shares of ₹10 each.

The move comes as TVS Motor prepares to launch Norton motorcycles—a storied British premium brand—in India during the current fiscal. The new range of Norton models will debut towards the end of FY 2025–26 across the UK, India and key European markets, with four new models slated for launch in time for summer 2026.

“The company will showcase six new Norton vehicles—some will be showcased at the EICMA event in November 2025, and others thereafter—which will enter the market next year and the year after. This will lead to the resurgence of Norton, Sudarshan Venu, Managing Director of TVS Motor Company said while addressing the company’s annual general meeting.

Since acquiring the Norton brand in 2020, TVS Motor has invested significantly in its revival, focusing on design, development, and production of a diverse line-up tailored to global and domestic markets. The company’s strategy is aimed not only at restoring Norton’s legendary status but also at creating distinctive offerings for modern riders in regions such as the UK, US, France, Germany, Italy, and India.

With a legacy spanning 126 years, Norton is entering a new phase of growth and innovation. Six new models are set to be introduced by 2026, led by a flagship 1200cc four-cylinder superbike that will mark the brand’s bold return to the high-performance motorcycle segment.

 

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