UPI HAS MADE US RICH

The tea master near my house no longer asks questions. Earlier, we would make small talk and then exchange notes. Not of the political variety, but currency. The tea would cost Rs X; I would pay X+; and he would return the + change.

Listen to this article

Now we don’t even make eye contact. Not because we are voting for different parties. But because I scan a QR code pasted on the wall, that could do with a white wash. My phone immediately notifies, “Payment Successful.” I walk away without counting anything. I don’t even realise how much the tea costs. In the cloud, my bank balance loses a few rupees.

Once upon a time, spending hurt. You felt the notes leave your wallet. You thought twice before giving out a Rs 500 note for a Rs 30 purchase. You wondered if you really needed this buy. Today, the only serious question is, “Is the network strong?” Boy, we haven’t gotten richer since the arrival of UPI.  It is just that spending has become quieter. And silence is dangerous. After tea, I return home and notice a message on my phone. Rs 299 deducted for an OTT subscription. I jolt up, noting that I have not watched even one episode of it. I notice the payment is scheduled to run till 2055, long after I would be gone. Phew, open robbery! Today, money behaves like oxygen; you only realise its importance when it starts running out.

The most fascinating shift is not financial; it is philosophical. UPI has quietly created a new breed of thinkers. I call them instant philosophers. You see them everywhere, including in the mirror. They confidently justify their spending and action at great speed. “Life is short. What is the point of earning if you don’t enjoy?”  Speed is one reason why impulsive buying works so well. QR codes operate at lightning speed. By the time the mind gently inquires whether this purchase is truly necessary, you have already received a thank-you for the payment. Then there are small numbers that add their magic. The brain reacts emotionally to large figures but ignores small ones. Rs 39 feels like a rounding error. Rs 499 feels manageable. Rs 1,999 feels almost. Then comes the constant nudging. Notifications flash offers. Cashbacks whisper encouragement. “Only two left” creates artificial urgency. If five strangers bought something online, it becomes popular.

Resistance requires effort. Clicking requires only a thumb. We are living inside a very efficient temptation factory. We have lost our emotional connection with money. It feels like points in a game. We tap, scan, collect rewards and upgrade levels. Only at the month-end reality knocks.

None of this is bad. UPI is a brilliant technological breakthrough. It has simplified life. But the question is whether we have updated our habits along with it. Today, the only skill worth cultivating is the ability to pause just one extra second before scanning, clicking, justifying, and becoming an expert.Sometimes, wisdom is about waiting a little longer.

Latest

Kobelco launches three new excavators

The company unveiled the SK210, SK215LC and SK230XDLC at...

India, Poland eye doubling bilateral trade

Both leaders set the target of doubling bilateral trade...

Shift Towards Engineering Ownership

The recent U.S. suspension of several major Indian technology...

Navitas Secures Up to USD 20 Mln Growth Capital

The investment is a part of responsAbility’s Asia Climate...

Newsletter

Don't miss

Kobelco launches three new excavators

The company unveiled the SK210, SK215LC and SK230XDLC at...

India, Poland eye doubling bilateral trade

Both leaders set the target of doubling bilateral trade...

Shift Towards Engineering Ownership

The recent U.S. suspension of several major Indian technology...

Navitas Secures Up to USD 20 Mln Growth Capital

The investment is a part of responsAbility’s Asia Climate...

Balkrishna Industries, Pirelli in pact for tyre production

India is today one of the most attractive automotive...

Kobelco launches three new excavators

The company unveiled the SK210, SK215LC and SK230XDLC at its Sri City manufacturing facility. The new models combine Japanese technology with locally sourced components,...

India, Poland eye doubling bilateral trade

Both leaders set the target of doubling bilateral trade by 2030. Modi invited Polish companies to expand their investments and operations in India and to...

Shift Towards Engineering Ownership

The recent U.S. suspension of several major Indian technology companies, including TCS, Infosys, Wipro and HCLTech, from the Permanent Labor Certification process has renewed...