V Pattabhi Ram

When Product Is Secondary

Yes, it stings. But here is the truth: that overpriced popcorn keeps the local cinema going. Let me explain. The dirty secret Most people think theatres...

Morning Dose of Economics

I paused for a moment. My instinct was to keep walking, as I don’t prefer such places. Still, the steam and a few well-dressed...

WHEN MORE is LESS

That said, I once walked into the voting booth. The ballot had a long list of names and symbols, each screaming for attention. It...

MARGIN OF ERROR

I LIKED ECONOMICS and generally loved my professors sense of humour and logic. Years later, when I got into work, into journal­ism, and into...

UPI HAS MADE US RICH

Now we don’t even make eye contact. Not because we are voting for different parties. But because I scan a QR code pasted on...

Aren’t Asking Anything Ambitious Anymore?

To understand the ‘expectations’ from Budget 2026, imagine a round table with each stakeholder – the middle class, small owners, and large corporations –...

When Companies Have Cash But No New Ideas

In the United States, they look at how the customers are feeling and call it the customer confidence index. In China, they check with...

“Up to 80% Off” ISN’T ALWAYS A CELEBRATION.

Ask the behavioural economist, and he would say, “Buried under the sound and fury lies an unshakeable economic-truth. Prices can change your mind without...

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