When Visibility Matters…

Shefali Johnson comes from a family of teachers in Rajasthan. Doing various jobs, she constantly felt an urge to do something different and that was when she got introduced to gaming and pop culture. Now, 10 years into the industry, she helped Comic Con expand its footprint in tier two cities like Kochi, Guwahati and Pune while deepening its core commitment to creativity, inclusivity and immersive engagement for fans and creators alike. Excerpts from the Interview

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Industrial Economist (IE): The perception is Comic Con is a male-dominated space and now you are leading the space. Your thoughts on this
Shefali Johnson (SJ): I think that women already cover half of the glob­al gaming community; it is just about the visibility. Studies also point that women now make up nearly 48 per cent of the gamers worldwide, making it gender balanced. It is just generally that men are more assertive and say that it’s a male-dominated industry. If women are given more representation and proper platforms, they too would become much visible.

IE: Your opinion on Wom­en Empowerment.
SJ: For me, women em­powerme n t i s a b o u t equal opportunity. As women, we have differ­ent strengths. We are very strong at multitasking, delegating and looking at how things need to get done. Women are always taught not to speak their minds or that people won’t like it if you be­have this way. If we believe in something, we must go ahead and execute it. This is what women empower­ment means to me.

IE: What would you like to tell young women?
SJ: I personally feel like it is not just girls who get pushed into tra­ditional careers. It applies to both genders. But if you are allowed to choose your own career path, always explore, read and ex­periment. It’s okay to fail. If you do ten things in life, you might potentially fail at nine, but you will be great at one. Always give it from your heart and do the work with passion, regard­less of the role.

IE: How do you manage work-life balance?
SJ: Work-life balance differs for ev­eryone and depends on building a strong support system. Some days demand focus on family, others on work. Expecting perfect balance daily isn’t realistic. I prioritise in­tentionally deciding what needs my full attention each day and being fully present in that space.

IE: Where do you see Com­ic Con India in the next five years?
SJ: At Comic Con India, we have a gender ratio of 60:40 (men:women) which I feel is better than many other industries. More importantly, many of our women team members say it’s a safe and inclusive space to work. We believe opportunities should be open to anyone passionate about comics and gaming. Creators can reach out through our website, and if their ideas align with our vision and standards, we are happy to collaborate.

Over the next five years, we aim to expand into more cities, taking this culture of inclusivity wider and en­couraging artists from across India to participate. Our goal is to amplify India’s evolving pop culture identity while ensuring Comic Con remains a space for everyone.

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