Croma, a brand of Infiniti Retail Ltd, is continuing to sell the iPhone 17 Pro and iPhone 17 Pro Max with special offers, including prices starting at Rs 69,990 for the iPhone 17 Pro 256GB. At the same time, the retailer’s sales data for the past year shows that Pro models accounted for 20 per cent of its total iPhone sales.
Croma’s past-year sales data shows that 20 per cent of iPhone buyers chose Pro models, while 80 per cent opted for non-Pro variants.
The 256 GB variant was the most preferred storage option, ahead of 128 GB and 512 GB. Devices with 6.3-inch displays accounted for 84 per cent of sales, while the 6.9-inch iPhone 17 Pro Max accounted for 12 per cent.
Maharashtra led Croma’s iPhone sales with 23 per cent, followed by Delhi and Karnataka at 11 per cent each. Meanwhile, 15 per cent of buyers switched from Android and 8 per cent opted for AppleCare protection plans. Black was the most preferred colour at 19 per cent, followed by blue at 14 per cent and white at 10 per cent.
“While value remains important, we’re seeing a growing willingness to upgrade for better performance, larger storage, and enhanced experiences,” said a spokesperson from Croma – Infiniti Retail Ltd. The spokesperson said the strong demand for 256GB variants and the growing share of Pro models indicate a market that is becoming increasingly sophisticated.
Croma also reported more than 100 iPhone orders delivered within 20 minutes across Pune, Mumbai and Bengaluru, with its fastest delivery recorded in Pune at 10 minutes and 31 seconds.
The iPhone 17 Pro starts at Rs 69,990.
The iPhone 17 Pro 256GB is available at Rs 69,990 and the 512GB variant at Rs 88,490 in stores. Customers can get Rs 4,000 bank cashback on select cards, exchange an iPhone 15 Pro for up to Rs 44,500, depending on condition and model, and receive an exchange bonus of up to Rs 12,000.
The iPhone 17 Pro Max starts at Rs 74,990 for 256GB and Rs 94,990 for 512GB, with an exchange value of up to Rs 53,000 for an iPhone 15 Pro and an exchange bonus of up to Rs 12,000.
Croma is also offering a Rs 3,499 Hyphen case combo, 10 per cent off on AppleCare+, and six months of No Cost EMI with Rs 4,000 cashback on iPhone 17 Pro series purchases, subject to applicable terms. The offers are available through Croma stores, Croma.com, BigBasket and Tata Neu.
iPhone 18 Pro pre-bookings open
Pre-bookings for the iPhone 18 Pro and 18 Pro Max begin 12 September at 5:30 PM. Customers can pre-book at Croma stores for Rs 5,000, while online pre-bookings through Croma.com, Tata Neu and BigBasket require full payment. An exchange bonus of up to Rs 12,000 is available.
“At Croma, we have proactively planned inventory to ensure continued availability of iPhone 17 Pro and iPhone 17 Pro Max at highly compelling prices, even as customers look forward to the latest iPhone 18 lineup,” said a spokesperson at Infiniti Retail Ltd.
The spokesperson added that customers could choose between the iPhone 18 Pro series and iPhone 17 Pro and Pro Max based on their preferences.
