Ford India – rise and fall…

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It is sad news, report on the American icon Ford Motors set to close down its two Indian factories at Maraimalai-nagar (TN) and Sanand (Gujarat). Their production add up to less than a quarter of the capacity of 4.4 lakh passenger vehicles and 6.2 lakh engines.

I visited Ford headquarters at Dearborn in 1985 and 1995. During the later visit, there were plans of Ford setting up production facilities in India. The then US Ambassador Frank Wisner, charmed then Chief Minister J Jayalalithaa into inviting Ford Motors to set up shop in Tamil Nadu. In the race to the bottom war of incentives, Ford chose Tamil Nadu. At a glittering function in January 1996 Ford launched its Indian project with the minority participation of Mahindra & Mahindra.

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