When you buy a car it is quite a simple process. There is a base prize and for add-ons like a stereo system, cushioned seats and the rest, you pay extra. But if the carmaker decides that the seats, tyres and the steering as add-ons, would it not be a strange situation?
The automobile industry stands at an important juncture. For over two centuries it enjoyed unparalleled growth with the internal combustion engine (ICE). But now,...
Thiru Srinivasan (TS) has over 30 years’ experience in the field of mechanical engineering. He had first hand witnessed how industries changed the landscape...