Active Clothing forays into multi-brand retail segment

Integrated apparel manufacturer Active Clothing Co. Ltd made a strategic entry into the multi-brand retail segment and will be opening of retail Outlets under the Brand Name “NUEMO”.

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NUEMO will operate as a multi-brand retail platform focused on capturing growth opportunities in India’s Tier 2 and Tier 3 towns. The format will include flexible retail models offering men’s, women’s, and kids’ apparel under one roof, along with category specific stores based on market demand, the Punjab-based company said in a stock exchange filing.

NUEMO is targeted to achieve a projected topline of about Rs 200–250 crore within four years, subject to market conditions and execution performance, it added.

Active Clothing said NUEMO initiative is aligned with its long term growth strategy and is expected to strengthen its retail presence in high-growth underserved markets.

It will also leverage existing manufacturing and brand-building capabilities, create a scalable, technology-driven retail model.  Drive sustainable and profitable expansion, the company added

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