Corporate Corner August 2024

Listen to this article

Be-Rite enters Chennai markets

Gemini Edibles and Fats(GEF India) has launched a new sunflower oil product under the brand name Be-Rite, exclusively for the Tamil Nadu market. With a market share of 21.7 per cent, the company has been growing at a CAGR of 11.6 per cent over the last 5 years. This is way above the industry average of about 3 per cent. Tamil Nadu is one of the major sunflower oil consuming markets, constituting up to 42 per cent share in edible oil category, with 83 per cent house hold penetration. “Entry into the state will act as catalyst to our growth. GEF India has a turnover of more than Rs 9000 crore (FY23-24), and is committed for long term with strategic investment in brand building. In next 5 years our focus would be on gaining the market share between 10-15 per cent in the state,” said P Chandra Shekhara Reddy, Senior Vice President, Sales and Marketing. The product will first be available in Chennai and other urban markets and in five months, be available across the state. Other variants like groundnut oil, gingelly oil and rice bran will be launched, after setting up the retail distribution network.

Latest

Growing global demand to drive 7–8% export growth for Hyundai in FY26

Marking 25 years of overseas operations, the South Korean...

IOB, Amul & Richplus in pact to boost organic farming

This partnership provides for a co-branded organic farming card...

CIEL reports 39% revenue growth in FY25

CIEL HR Services' revenue grew by 37.71 per cent,...

Sanlam Emerging Markets picks up 23% stake in Shriram AMC

This makes SEMM a co-promoter in Shriram AMC alongside the existing...

Newsletter

Don't miss

Growing global demand to drive 7–8% export growth for Hyundai in FY26

Marking 25 years of overseas operations, the South Korean...

IOB, Amul & Richplus in pact to boost organic farming

This partnership provides for a co-branded organic farming card...

CIEL reports 39% revenue growth in FY25

CIEL HR Services' revenue grew by 37.71 per cent,...

Sanlam Emerging Markets picks up 23% stake in Shriram AMC

This makes SEMM a co-promoter in Shriram AMC alongside the existing...

India Cements turns around under Birlas

How else could one interpret the latest development? The...

Growing global demand to drive 7–8% export growth for Hyundai in FY26

Marking 25 years of overseas operations, the South Korean automaker projects a 7–8 per cent growth in export volumes this fiscal, driven by strong demand...

IOB, Amul & Richplus in pact to boost organic farming

This partnership provides for a co-branded organic farming card to offer discounts on certified inputs. A special credit scheme named “ Harit Kranti” has...

CIEL reports 39% revenue growth in FY25

CIEL HR Services' revenue grew by 37.71 per cent, while CIEL HR Tech Platforms recorded a sharp 61.69 per cent increase, Its comprehensive suite...