Murugappa Water Technologies and Jiva Water join hands to adress water related challenges
Murugappa Water Technology and Solutions, part of the Mu
rugappa Group, has signed an exclusive MoU with Jiva Water, a global social impact venture. This collaboration aims to introduce Jiva Water Devices to key market segments, including industrial, agricultural and home consumption. MWTS will integrate Jiva Water Devices into its solutions portfolio.
Co-founders Dr Krishna Madappa, who has spent three decades researching the non-linear behaviour of water, and Srinivasan Vitoba, a naturalist and entrepreneur in the manufacturing sector, believe Jiva Water Devices can deliver water to benefit health, industrial processes and agricultural yield. Backed by data and outcome evidence, in all sectors, the MWTS – Jiva Water combine, can potentially transform the greatest challenges facing our society today – water and soil.
Jayateerth Nadgir, Chief Executive, MWTS said, “MWTS leads in sustainable water treatment, offering turnkey solutions from concept to commissioning in raw water, process water, effluent treatment and resource recovery systems. By incorporating Jiva Water Devices into our range of solutions, we will significantly enhance water quality at our end use applications and expand our offerings to ensure real water circularity which is the crux of global climate change.”
Dr Krishna Madappa, Founder, Jiva Water, elaborated, “Jiva Water Devices harness principles from quantum physics and nature to influence water at the molecular level. Using specific beneficial frequencies into the water, we enhance its properties and interactions with living organisms. Our devices transform ordinary water into a high-energy, trauma-free state, elevating its natural and nourishing qualities.”
The dignitaries highlighted that Jiva Water will support India’s Jal Jeevan Mission which aims to provide safe and adequate drinking water through household tap connections to all rural households by 2024. Also, it will help the goal to double agricultural productivity and income by 2030, and the move towards natural farming, as well. This initiative also aligns with the 6th goal of the United Nations Sustainable Development Goals – achieving universal and equitable access to clean water.
