In the first tranche, Emami said it acquired additional stake of 36.7 per cent in Axiom. It had an existing stake of 26.5 per cent. The remaining acquisition is expected to be completed in a phased manner over the next three months, the company said in a stock exchange filing.
Axiom’s portfolio includes beverage products under the brand “AloFrut”, health juices under the brand “Axiom Jeevan Ras”, and beauty products under the brand “Mukti Gold”. Apart from Alofrut, which constitutes the key business of the Axiom, company has other interesting products like mocktails, energy drinks, ayurvedic juices, etc. Alofrut has strong market presence across General Trade and Government Institutions.
“Our growth strategy is centered on building presence in emerging, high-opportunity categories that align with evolving consumer preferences, particularly in the health and wellness space. Our partnership with Axiom over the past two and half years has provided us with valuable insights and strengthened our conviction in this segment,” Harsha Vardhan Agarwal, Vice Chairman & MD, Emami Ltd, said in a statement.
“With the completion of the acquisition, we bring Axiom fully into the Emami fold, marking our formal entry into the fast-growing & huge beverage segment. Axiom is a profitable and growing company, expected to achieve a topline of around Rs.180 crore in FY26. This aligns with our strategy of leveraging multiple growth levers, where strategic investments in newage, synergistic segments complement our core businesses to drive future growth,” he added.
“Consumers today are increasingly moving away from carbonated beverages and seeking healthier alternatives without compromising on taste. At Axiom, we have always focused on delivering a differentiated offering that combines health and taste, which has been central to our journey and that makes us different from other beverage companies,” Rishabh Gupta, Founder, Axiom Ayurveda Pvt Ltd, said in a statement.
“I am confident that Emami is the right partner to take Axiom into its next phase of growth. With its deep industry expertise, strong capabilities, and alignment with the brand’s vision, Emami is well-positioned to scale the company further and unlock its full potential, he added.
As Axiom enters its next phase of growth under Emami’s leadership, the company has onboarded Mr. Harkirat Bedi (formerly Vice President & Business Head at Dabur Nepal) as the Chief Executive Officer of Axiom Ayurveda Pvt. Ltd. His appointment is expected to further strengthen the leadership team and accelerate the company’s expansion in the health and wellness beverage segment.
