This partnership provides for a co-branded organic farming card to offer discounts on certified inputs. A special credit scheme named “ Harit Kranti” has also been introduced for organic farmers. Furthermore, IOB is planning to hold the first major organic farming event in Madurai.“This MoU marks the beginning of a transformative journey,” said Ajay Kumar Srivastava, managing director & CEO, Indian Overseas Bank. Addressing a press conference in Chennai on 29 May 2025, he said that, “our goal is to onboard one lakh organic farmers in Tamil Nadu within a year”. “Through this, we aim to offer them credit access, market linkages and sustainable farming inputs,” he added.
Dr Amit Vyas, Managing Director of Amul, pointed out that Amul’s commitment extended beyond dairy. “This partnership is not just about fertilisers. It’s about creating an ecosystem for cleaner soil, healthier food and better farmer incomes. Tamil Nadu is already in organic farming, and this collaboration can turn it into a national model,” Amit Vyas said.
“We believe this collaboration will set a benchmark for sustainable farming practice in India,” said Ashok Sarrangan, Managing Director of RichPlus. “Our collective efforts will ensure that farmers are not only equipped with the resources but also inspired to innovate for a greener future,” he added.
Ajay Kumar Srivastava emphasised that the collaboration was aimed at supporting not just organic farming. The objective was to usher in a holistic transformation in the way food was grown and delivered. This was sought to be achieved by combining tradition, technology and sustainability, he said.