The investment from CE-Invests will support myTVS’ continued growth in India while enabling it to take its technology-led model into international markets. The partnership will initially focus on opportunities across the Middle East and North Africa (MENA), where the companies see potential to adapt and scale myTVS’ technology and capabilities for mobility and fleet businesses.
The investment reflects CE-Invests’ strong interest in the technology-led and scalable platform model that TVS ASL has built through myTVS in India, the company said in a statement.
Prior to the current round, myTVS had raised approximately Rs 690 crore, comprising Rs 203 crore from Lingotto (Exor) in 2022 and Rs 487 crore from Castrol in 2023.
Over the years, myTVS has developed an integrated automotive aftermarket platform that combines digital capabilities with a physical service network and has established itself as a preferred partner to OEMs and EV manufacturers in India. This enables customers and fleet operators to access a broad range of vehicle service and maintenance solutions.
myTVS achieved EBITDA breakeven in FY26 and expects its business to grow by approximately 25–35 per cent in the near term. The company is accelerating investments in AI and technology to support this growth, strengthen the scalability of its platform and build the capabilities required for its next phase of expansion.
For CE-Invests, the partnership provides an opportunity to leverage myTVS’ established technology platform and capabilities in the automotive aftermarket in Middle-East where there is a significant potential for technology-led mobility solutions.
For myTVS, CE-Invests brings deep regional market understanding and business networks that can support the identification and development of new opportunities across MENA.
“Built over generations of trade, enterprise and human connection, the UAE–India relationship is becoming ever more important – not only to both countries, but to economic growth across MENA, Asia and beyond,” said Badr Jafar, CEO of Crescent Enterprises.
“The strongest economic corridors carry more than capital: they move technology, ideas and operating expertise in both directions. When India’s scale, talent and innovation connect with the UAE’s capital, infrastructure and regional reach, each market becomes a platform for the other’s growth. That reciprocal model creates value far beyond either country and reflects principles that have long shaped Crescent Enterprises’ investment and partnership strategy,” he added.
R. Dinesh, Director, TVS Automobile Solutions Ltd. said, “We are delighted to have CE-Invests as an investor. myTVS has scaled up its technology-led services and parts platform to serve the end customer directly and by working with various corporate partners and vehicle manufacturers in India. This investment is a further proof that this technology-led platform is capable of delivering a similar experience in other markets. This will further enable the company to scale up its operations in India and the MENA region and continue to maintain its profitable growth. This partnership will only further increase its rate of growth, and CE Invests is the perfect partner for the Middle East.”
“myTVS has demonstrated that an integrated, technology-enabled platform can bring meaningful improvements in service quality, transparency and vehicle uptime at scale”, said Tushar Singhvi, Deputy CEO and Head of Investments at Crescent Enterprises. “This investment fits squarely with CE-Invests’ strategy of backing established, well-governed businesses with strong fundamentals, proven operating models and the potential to expand across the MENA–Asia corridor. Alongside capital, we will bring market insight, commercial relationships and regional execution support to help myTVS establish a strong UAE presence and grow across MENA.”
myTVS is an integrated, multi-brand automotive aftermarket platform that combines digital capabilities with a physical service network to deliver end-to-end, cost-effective vehicle service and maintenance solutions. It offers a comprehensive range of automotive aftermarket solutions spanning vehicle repair and maintenance, parts, accessories, tyres, batteries, insurance and on-demand roadside assistance. Its technology platform enables customers and fleet operators to access integrated vehicle service and maintenance solutions through a combination of physical network capabilities and digital interventions.
NAFA Sustainable Finance acted as the financial advisor to TVS Automobile Solutions on its capital raise, having conceptualized, structured and provided end-to-end advisory.
Jyothi Sagar Associates acted as the legal advisor on the deal.