Aligning with the Reserve Bank of India’s push toward a cashless economy, SalarySe’s product is powered by UPI technology.
Targeting the consumers’ spending behaviour, the Level Up card introduced the “Salary Day Bonus”, which offers up to 37.5 per cent rewards on the day the salary is credited. This card integrates directly into UPI payments, online transactions, bill payments and in-store purchases.
Users gain direct access to revolving credit lines through everyday UPI transactions, eliminating the need for standalone loan applications while ensuring responsible credit deployment through systematic salary linkage.
The partnership, it is claimed, strengthens India’s digital payment ecosystem by extending credit availability through RuPay and NPCI’s Credit on the UPI framework.
Mohit Gorisariya, Co-founder of SalarySe, said, “The Level Up Credit Card brings fairness to credit by giving salaried individuals the benefits they truly deserve, and we are proud to partner with City Union Bank in enabling responsible and digital-first credit adoption across India.”
This product, he said, promoted digital inclusion while encouraging disciplined credit usage and maintaining user protection and accessibility standards.
“Salaried individuals form the backbone of India’s consumption economy, and this collaboration with Salary Se aligns perfectly with our commitment to expand digital inclusion while encouraging disciplined credit usage,” Vijay Anandh R, Executive Director, City Union Bank, said.
