He made ITC not all puff and smoke… Tribute by Industrial Economist - June 2, 2019June 14, 20190 Y C Deveshwar (YCD) was associated with ITC for 51 years. Of these, he headed the company for 23 years. He helped it emerge as a flourishing conglomerate engaged in financial services, edible oils, hotels, paper boards, real estate, a range of FMCG and lifestyle retailing businesses. The declining fortunes of